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New Vision Poster

By using our hands, we can  create a frame to help visualize what is in our imagination. What goes inside is endless. Early designers were highly experimental with new technology such as the camera. My poster is meant to convey that even before we take a photograph or design something, we must first frame it into something in order to visualize it. As designers, we have to imagine what it is we are trying to create. By using our hands, we can  create a frame to help visualize what is in our imagination. What goes inside is endless. Early designers were highly experimental with new technology such as the camera. My poster is meant to convey that even before we take a photograph or design something, we must first frame it into something in order to visualize it. Designer’s can control what is seen and unseen. The use of red because the bauhaus used a lot of red. The paper letter forms represent the experimentation done with photographic materials such as photographic paper. I began this process with the idea that the eye was like the camera and compositions are captured through this. The slanted angle was a common technique used by designers of that time. I wished to create an unbalanced composition to make it more interesting.

I began research on a graphic design milestones and chose the New Vision Movement. The photographs were composed in black and white to capture the feeling of the time period. I used my hands, they were positioned to mimic the action of framing an imaginary image.

I wanted viewers to feel sucked into the composition by making the hands very large. I considered the idea that what goes into the frame changes from what is outside. What I was striving for was a newspaper feeling.

The poster was conceptualized to fit within a 20x30 inch bus shelter shadow box and be viewed by the public eye.

Copyright © 2020 Elijah Allen. All Rights Reserved

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