VIVE| CBD BOTANICALS
Vive uses a natural line of CBD botanic products to alleviate stress on the body and mind. Vive follows the concept of revival which is given through its natural remedies.The goal of this project was to develop a brand for a CBD Product to be sold at a point-of-purchase (p.o.p) kiosk within a mall setting.Visitors of a mall can stop by the kiosk to check out the products and if they choose to purchase, they can do so by subscribing to the products delivery service there at the kiosk.
The Vive logo is comprised of three contrasting shapes angled diagonally to invoke growth and replenishment and features both straight edged points and soft edges to mimic the physique of a cannabis leaf. The clear space is always the same width of the diagonal shapes.
The brand uses three shades of emerald green and sometimes black as its primary colors.
Vive uses Montserrat as its primary font because of its wide letterforms which are inviting and helps evoke a gentle, wholesome feeling.