SCOPE
UI/UX
VIVECBD
Point-of-Sale Kiosk
Problem Statement
CBD is a non-psychoactive compound extracted from hemp. Most states regulations today allow CBD to be sold outside of dispensaries and at convenience and retail stores. CBD consumption has grown due to recent regulations and research around its many benefits. Many people are unfamiliar with the potential benefits of using CBD and getting the right information can be a challenge. People aren't exposed to the wide range of CBD products at convenience stores. People who want CBD have to go get it. People are unfamiliar with where to buy CBD. People experience long wait times at dispensaries due to high-volume traffic and indecisive shoppers.
PHASE 01· Research
I began by outlining my process from initial research to finalized designs. During this stage, I researched other models of the design process and incorporated pieces that felt best for me.
PHASE 02 · Personas
After gaining an understanding of CBD consumers, I created two user personas to imagine my target audience. This step required me to be very specific about who I was solving a problem for.
PHASE 03 · Survey
As a way to validate and invalidate my assumptions about the audience I was targeting, I surveyed several experienced and inexperienced CBD consumers, then synthesized my findings.
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PHASE 04 · User Journey Map
With a more clear understanding of both consumers wants and needs, I mapped an experience in which the user persona uses my product solution.
BRANDING · LOGO
The Vive logo is comprised of three contrasting shapes angled diagonally to invoke growth and replenishment and features both straight edged points and soft edges to mimic the physique of a cannabis leaf.
PHASE 05 · Wireframes
With a more clear understanding of both consumers wants and needs, I mapped an experience in which the user persona uses my product solution.
COLORS
BRANDING
The brand uses three shades of emerald green and sometimes black as its primary colors.
TYPOGRAPHY
Vive uses Montserrat as its primary font because of its wide letterforms which are inviting and helps evoke a gentle, wholesome feeling.
PACKAGING
The floor plan offers a walkway space of up to 20 feet long and 10 feet wide. The kiosk is elevated to 15 feet and while spanning 20 feet long to offer the maximum amount of space
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POINT-OF-PURCHASE KIOSK
Visitors of a mall can stop by the kiosk to check out the products and if they choose to purchase, they can do so by subscribing to the products delivery service there at the kiosk.
FLOOR PLAN & ELEVATION
The floor plan offers a walkway space of up to 20 feet long and 10 feet wide while the kiosk is elevated to15 feet and spans 20 feet long to offer the maximum amount of space.
VIVE| CBD BOTANICALS
Vive is a natural line of CBD based products to alleviate stress on the body and mind while following the concept of revival which is given through its natural remedies.
The goal of this project was to develop a brand for a CBD product to be sold at a point-of-purchase (p.o.p) kiosk within a mall setting.
