SCOPE

Branding · Packaging · 3D Modeling · UI/UX
FEEL REVIVED
CBD POINT-OF-PURCHASE
Problem Statement

CBD is a growing industry. Although CBD exist within stores and 
dispensaries, people are fairly limited to select locations.

PHASE 01· Research

I began by outlining my process from initial research to finalized designs. During this stage, I researched other models of the design process and incorporated pieces that felt best for me.

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PHASE 02 · Personas

After gaining an understanding of CBD consumers, I created two user personas to imagine my target audience. This step required me to be very specific about who I was solving a problem for.

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PHASE 03 · Survey

As a way to validate and invalidate my assumptions about the audience I was targeting, I surveyed several experienced and inexperienced CBD consumers, then synthesized my findings.

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PHASE 04 · User Journey Map

With a more clear understanding of both consumers wants and needs, I mapped an experience in which the user persona uses my product solution.

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BRANDING · LOGO

The Vive logo is comprised of three contrasting shapes angled diagonally to invoke growth and replenishment and features both straight edged points and soft edges to mimic the physique of a cannabis leaf.
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PHASE 05 · Wireframes

With a more clear understanding of both consumers wants and needs, I mapped an experience in which the user persona uses my product solution.

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COLORS

BRANDING

The brand uses three shades of emerald green and sometimes black as its primary colors.
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TYPOGRAPHY

Vive uses Montserrat as its primary font because of its wide letterforms which are inviting and helps evoke a gentle, wholesome feeling.

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PACKAGING

The floor plan offers a walkway space of up to 20 feet long and 10 feet wide. The kiosk is elevated to 15 feet and while spanning 20 feet long to offer the maximum amount of space

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01

POINT-OF-PURCHASE KIOSK

Visitors of a mall can stop by the kiosk to check out the products and if they choose to purchase, they can do so by subscribing to the products delivery service there at the kiosk.

FLOOR PLAN & ELEVATION

The floor plan offers a walkway space of up to 20 feet long and 10 feet wide while the kiosk is elevated to15 feet and spans 20 feet long to offer the maximum amount of space.

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VIVE| CBD BOTANICALS

Vive is a natural line of CBD based products to alleviate stress on the body and mind while following the concept of revival which is given through its natural remedies.

The goal of this project was to develop a brand for a CBD product to be sold at a point-of-purchase (p.o.p) kiosk within a mall setting.