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VIVE| CBD BOTANICALS

Vive uses a natural line of CBD botanic products to alleviate stress on the body and mind. Vive follows the concept of revival which is given through its natural remedies.The goal of this project was to develop a brand for a CBD Product to be sold at a point-of-purchase (p.o.p) kiosk within a mall setting.Visitors of a mall can stop by the kiosk to check out the products and if they choose to purchase, they can do so by subscribing to the products delivery service there at the kiosk.

The design was formed to allow passing viewers easy access through without causing congestion. The kiosk structure is primarily based on the logo and uses the facing walls to hold customers. The Kiosk can be approached through both the front as-well-as the back. The challenges of this project was creating a space for viewers to view the project. Vive uses a natural line of CBD botanic products to alleviate stress on the body and mind. Vive follows the concept of revival which is given through its natural remedies.The goal of this project was to develop a brand for a CBD Product to be sold at a point-of-purchase (p.o.p) kiosk within a mall setting.

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Branding

The Vive logo consists of three contrasting shapes angled diagonally to invoke growth and replenishment and features both straight edged points and soft edges to mimic the physique of a cannabis leaf.

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Typography

Vive uses Montserrat as its primary font because of its wide letterforms which are inviting and helps evoke a gentle, wholesome feeling.

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The brand uses three shades of emerald green and sometimes black as its primary colors.

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© 2020 Elijah Allen

@by__jah