Branding · Marketing · Packaging
ORIGINAL EQUITY GROUP
CANNABIS BRAND IDENTITY
The Original Equity Group is an organization based in San Francisco who's mission is to enable communities impacted by the war on drugs to have a seat at the table of cannabis. In their early stages of development, I joined as a graphic designer to establish a visual identity that would be spread across their marketing materials and be recognized by individuals interested in the cannabis industry.
The logo is comprised of three linked letterforms which acts as both the acronym and as a bond within the community and features a cannabis leaf.
An informational popup banner was needed to help direct attendees of workshops held by OEG along with a backdrop for group panel discussions.
POPUP BANNER & BACKDROP