SCOPE

Branding · Marketing · Packaging
ORIGINAL EQUITY GROUP
CANNABIS BRAND IDENTITY
OVERVIEW
The Original Equity Group is an organization based in San Francisco who's mission is to enable communities impacted by the war on drugs to have a seat at the table of cannabis. In their early stages of development, I joined as a graphic designer to establish a visual identity that would be spread across their marketing materials and be recognized by individuals interested in the cannabis industry.

Logo

The logo is comprised of three linked letterforms which acts as both the acronym and as a bond within the community and features a cannabis leaf.

POPUP BANNER

An informational popup banner was needed to help direct attendees of workshops held by OEG along with a backdrop for group panel discussions.
Free Outdoor Advertising Standing Banner

POPUP BANNER & BACKDROP

An informational popup banner was needed to help direct attendees of workshops held by OEG along with a backdrop for group panel discussions.
OEG_Banners_Mochups_grey.jpg
WORKSHOP SWAGG
oeg-lighter.jpg
mockup-of-a-square-business-card-centere
notebook-mockup-crop.jpg

As part of a campaign to raise attention to the power of cannabis, I was asked to design a shirt saying Weed Paid For This.

mockup-of-a-young-black-man-wearing-a-ro
GRAPHIC TEE
newvis-cover.jpg
woman-card-crop.jpg

Copyright © 2020 Elijah Allen. All Rights Reserved

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