No one can construct for you the bridge upon which precisely you must cross the stream of life, no one but you yourself alone.

–Friedrich Nietzsche
Philosophy Conference Brand

The Commonwealth Club of California (CWC) is the nation’s leading public affairs forum since 1903. Each year, the non-profit organization hosts events within San Francisco related to politics, culture, society and economy to an audience of more than 25,000 club members.

I was assigned to develop a brand for an upcoming philosophical conference at the Commonwealth Club of California in San Francisco.


The conference was titled after Nietzsche's philosophy of the Übermensch.

Conference Topic:

Friedrich Nietzsche

I was given the task of choosing an influential philosopher whose world view would be depicted through typography, illustration, photography, and color to engage and compel people to join as members to the event.

My chosen philosopher was Friedrich Nietzsche.

Outdoor Sculpture

A Lucky Redesign

Copyright © 2020 Elijah Allen. All Rights Reserved

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